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User's Guide
Tools You Can Use

Blogging 101

Blogging provides opportunities for you to develop a “recovery and prevention voice,” giving you the chance to communicate with others who share similar interests and passions. Here are concrete steps to ensure that your blog hits-the-mark:

blog

    1. Before you get started, make sure that you’re not re-inventing the wheel! Research existing recovery blogs and the topics they discuss. Tools include:

  • Google Blog search: supplies real-time search results on what bloggers discuss. Follow the blogs you’re interested in; take a look at the posts; and begin developing relationships with other bloggers.
  • Technorati: searches blogs and ranks their reach and influence in the blogosphere. The site supplies a comprehensive and current index of who and what is most popular in the blogosphere.
  • Social Mention: compiles blog content from across the Internet into a single information stream, and allows you to monitor sites of interest.
  • 2. After you’ve seen what is currently available, make sure you separate your blog from the rest of the pack – what unique perspective can you offer?

    3. Remember that the most successful blogs share fresh, new content at consistent and frequent intervals. Think about how often you can update your blog. For example, a blog that has new postings each week will likely have more followers than those that only post content bi-weekly. IMPORTANT: If this degree of commitment is not realistic for you, engaging with already established bloggers and participating in blog conversations may be a better option1.

    4. If you decide to start your own blog, websites, such as Wordpress, Blogger, or Tumblr, can steer you in the right direction.

    5. Once you name your blog and start to post, use Facebook or Twitter to promote it.


    Ready to start blogging about recovery and prevention? Remember to:

    1. Combine text, videos, images, and links to other blogs and media related to the topic of recovery.

    2. Always leave room for others to respond.

    3. Tell your story.

    4. Present the big picture:

  • 1-10 people are suffering from a substance use disorder and one in five is experiencing a mental health problem – it’s a bigger challenge than we think.
  • Not everyone on campus is drinking and drugging.
  • Supply the number of students on campus who are NOT drinking and drugging.
  • 5. Provide contact information for organizations that support recovery.

    Sources

    1. ^ Substance Abuse and Mental Health Services Administration, Recovery Month, Develop Your Social Network. Rockville, MD: Substance Abuse and Mental Health Services Administration. Retrieved October 18, 2012 from http://www.recoverymonth.gov/Recovery-Month-Kit/Resources/Developing-Your-Social-Network.aspx.


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